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What’s in a name? White Flint rebranding effort seeks to find out
Today it’s the name of a mall, but could it become the name of a neighborhood as well? When Ben Harris and his wife moved from Logan Circle in DC to an apartment off of Rockville Pike in 2011, he...
View ArticleSolving the Identity Crisis
Friends of White Flint has been around for seven years now and, for about as long, questions have abounded about what we should call this amazing place we’re creating. You’ve seen articles and polls...
View ArticleThe Naming of this Place
As we noted in our post last week, the naming and branding of the White Flint Sector has been long overdue (click here for that post). Although the issue is usually framed as “renaming” the...
View ArticleMore Media Coverage on our Naming Process
Well, we can’t back away from this issue now — the media is watching. In addition to this week’s article in the Washington Post on establishing a name for this new district, Bethesda Magazine has also...
View ArticleRebranding Proposal at Next White Flint Downtown Advisory Committee Meeting
Next Tuesday, the White Flint Downtown Advisory Committee will take up the proposal for the rebranding of the White Flint district. Here is Ken’s update: The White Flint Downtown Advisory Committee...
View ArticleNaming/Branding Discussion at Downtown Advisory Committee
Yesterday, the White Flint Downtown Advisory Committee (DAC) held its monthly meeting at the Bethesda North Conference Center, located at 5701 Marinelli Road, Rockville, directly across the street from...
View ArticleDowntown Advisory Committee has Busy Meeting
Tuesday’s White Flint Downtown Advisory Committee Meeting had been much-anticipated as the question of the naming/branding/borders of the future urban district has heated up. So, it surprised some...
View ArticleIt’s Time for a Name
For years, we’ve known that this place needs a name. And, we’ve believed that the community should have input into what that name would be. Our opportunity has arrived. You’re invited to a...
View ArticleCalling All Interested in the Naming of the White Flint District!
Don’t forget that, if you’d like to participates in next week’s forum/charette on the naming and branding of the White Flint district, you must RSVP to Holly Sears Sullivan by emailing her at...
View ArticleWhat’s In a Name Charette
Last Thursday, the public charette on the renaming of the White Flint sector was hosted by Friends of White Flint and Streetsense, and sponsored by various developers in the White Flint sector. Dan...
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